The Greatest x Yasiin Bey



Friday, January 17 marks the birthday of the Greatest Heavyweight Champion of all time, Muhummad Ali. To commemorate this auspicious occasion Yasiin Bey (my favorite hip hop artist of all time) announced his most recent musical endeavor Time Is Always Now.

I’ve only just learned of this, so I haven’t had time to do much research, but according to Hypebeast the tribute will include new exclusive music and be aired live Friday January 17, 12:30 a.m.(CAT)/5:30p.m. (EST).


Since you’ve probably already seen the video announcement I thought it might be cool to share one of my favorite videos from the 2012 Louis Vuitton campaign “The Greatest Word”  featuring Yasiin Bey paying tribute to “the greatest” in a different context.


“This is the story of Muhammad Ali

The prettiest fighter that ever will be,

He talks a great deal, and brags indeed-y,

Of a muscular punch that’s incredibly speed-y.

The fistic world was dull and weary,

With a champ like Liston, things had to be dreary.

Then comes someone with color, someone with dash,

To get the fight fans running’ with Cash.

This brash young fighter is something to see

And the heavyweight championship is his des-tin-y.

Ali fights great; he’s got speed and endurance,

But if you sign on to fight him, increase your insurance.

Ali’s got left, Ali’s got right,

And if he hits you once, you’re asleep for the night.

As you lie on the mat as the ref counts ten,

You’ll pray you never have to fight him again.

For I am the man this poem is about.

The heavyweight champion, there is no doubt.

This I predicted and I knew the score,

The champ of the world in ‘64.

When I say three, they’ll go in the third,

Don’t bet against me, I’m a man of my word.

For I am the man this poem is about,

The heavyweight champ, there is no doubt.

Here I predicted Mr. Liston’s dismemberment,

Hit him so hard, he wondered where October and

November went.

When I say two, there’s never a third,

Standin’ against me is completely absurd.

If I tell you a mosquito can pull a plow

Don’t ask how; hitch him up !


Source: via gatsbyygus


one dayDevoya Mayo is Co-Creator of The Happy Black Girl

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