Street Etiquette: SLUMFLOWER

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SLUMFLOWER | Source Street Etiquette

Artist:  Joshua Kissi & Travis Gumbs

Project: SLUMFLOWER

In 2008 Joshua Kissi & Travis Gumbs founded the wildly popular mens lifestyle blog Street Etiquette. Their collective global view on fashion is rooted in history rather than just looking good. It’s broad and passionate and we think you need to know these gentlemen if you don’t already.

Their latest project “SLUMFLOWER” is in a word AMAZING. The concept of a short film in editorial form takes on an entirely new element as it was executed in real time. Here’s the Artists Statement ( from the site) expanding on the idea behind the film.

Artist Statement ///

SLUMFLOWER started out as a seed idea that we had about two years ago, about the misconceptions formed about public housing. The story is centered around a 10-year old boy finding beauty and growth in the midst of concrete.

Growing up watching video’s like Spike Lee’s “Clockers” (1995) or Nas’ “Nas is like” (1999)  I’m positive SLUMFLOWER wasn’t the image urban planner Robert Moses had in mind while planning the design and placement of public housing during 1950s New York City.

People tend to say that fashion, though artistically driven, is simply surface and incapable of expressing anything socially or politically mind bending – that the fashion lens puts a hyper focus on just looks and consumerism. We like to think an editorial like this provides an alternative to that idea.

It’s always been a mission of ours to tell a story through our editorials and brand – preferably one people haven’t heard of before. We were perfectly aware that the sight of twenty some odd immaculately dressed gentleman – and a baby faced cute kid – would lure people in. At the end of the editorial – and eventually the film – there are obvious questions to be asked, statements to be made, conversations to be had with varying opinions. But I guess that’s what art and creation is all about.

Image by Rog Walker

SLUMFLOWER | Image by Rog Walker

 

Please take a moment to view SLUMFLOWER. This visually stunning array of work is here for all to study & examine the elements surrounding it, including the sounds. It all deserves your consideration in both attention to detail and execution. I was floored when I witnessed it the first time. I can’t say much has changed in the multiple viewings since. When the last frame is out of view add Street Etiquette to your bookmarks bar. You’ll soon find that you visit often and that it’s worthy of your time and that my friends is how it all starts. – devoya

View SLUMFLOWER here. 

 

 

 

 

 

 

 

 

 

 

 

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Devoya Mayo is Co-Creator of The Happy Black Girl

Get To Know An HBG is her favorite column to write.

You can contact her directly at thehappyblackgirl@gmail.com